Advertising Industry
Industry: Email Alert RSS FeedRiney revolution: King to bring 'brand soul' into emerging media.(people & players)(Hal Riney)(Biography)
Advertising Age, July, 2006
Byline: ALICE Z. CUNEO
if san francisco had a spiritual center for its advertising culture, then it would arguably be the agency founded by Hal Riney. Today, Jamie King, recently named managing director of Publicis & Hal Riney, has the challenge of parlaying that heritage into an agency for the new millennium. It won't be easy.
Mr. King inherited a shop that's taken a number of hits, losing the consumer portion of its cornerstone Sprint account to TBWA/Chiat/ Day, New York. What remained of its Hewlett-Packard account was shifted to sibling shop Publicis in the West, Seattle, after a creative shoot-out with Goodby, Silverstein & Partners, San Francisco.
"What made this place great,'' said Mr. King, was Mr. Riney's genius that went beyond his...
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