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Advertising Age, July, 2006 by Bloom, Jonah
Byline: Jonah Bloom
It used to be that publications thought they owned their readers (some still labor under that delusion), that they could somehow be the exclusive provider of all the news that was fit to print. No longer.
In today's wiki-world we're part of an enormous content-producing, aggregating and de-aggregating machine composed of anyone with access to the internet. A publication can aim to be first, smartest and most trusted. The best will also become filters that make their readers' lives easier. But those that operate in splendid isolation will be marginalized.
It is in that spirit that Ad Age, which of course aspires to be the No. 1 read for anyone interested in any form of marketing, increasingly views itself as part of an...
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