Heat Index; weekly rating (0-10) of sizzle & fizzle.(MediaWorks)(Brief article)

Advertising Age, August, 2006

9 TMZ.com Web site sees page views hit 4 million last Monday thanks to Mel's meltdown. The Time Warner-owned celebrity website grabs as many headlines as Mr. Gibson. But how does Paris Hilton feel about Jews?

5 Jared Kushner 25-year-old law student buys snarky New York newspaper The Observer. Watch those briefs.

3 MTV Last week MTV officially moved out of the 12-24 demographic by turning 25. Is this the reason Viacom brass chose not to celebrate? Or are they keeping expenses nailed to the ground?

0 Phew, what a scorcher Heat advisories suggest turning off TV as energy-saving move. Bad news for advertisers.

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