Late News.

Advertising Age, August, 2006

Becks hands global creative to Ground Zero

[brussels, belgium] Becks beer has dumped Publicis Groupe's Leo Burnett for Ground Zero. The German beer, which has seen U.S. sales decline nearly 6% since 2000, a period when imports overall are up about 28%, transferred its global creative duties to Ground Zero, but left U.S. creative with Burnett. The win was significant for Ground Zero, a shop with about 60 employees and $95 million in billings. Billings were undisclosed, but InBev spent $19.3 million on measured media in the U.S. for Beck's during 2005, and $2.6 million during the first quarter, according to CMR.

ABC to brand all sports with ESPN

[new york] Sports programming on ABC TV Network will now be identified under the ESPN brand, Walt...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.