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Industry: Email Alert RSS FeedQueen of the small screen.(Survey)
Advertising Age, August, 2006
Byline: Ann Marie Kerwin
Watercooler has had its obsessions this year, we admit it. The various scandals and chair-swappings of TV personalities are like catnip to us: Katie Couric, Dan Rather, Star Jones, Rosie O'Donnell, Charlie Gibson, Diane Sawyer. So imagine how delighted we were by last week's Gallup poll, which shows us just what the average American thinks of all these small-screen personalities who pull off the balancing act of letting us know both what's happening in Iraq and who won this year's ugliest-dog contest.
Gallup asked 1,001 Americans over age 18 whether they liked or disliked 17 prominent news personalities. Respondents were also given the option to say they had never heard of the person or had no opinion. So how'd they do?...
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