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Industry: Email Alert RSS FeedThe World: Time Inc. launches test of 'SI' in China.(Time Inc launches test of Sports Illustrated)(Nike Inc appoints Fallon an advertisement agency to handle its projects)(Dentsu Tec Inc to deliver ads on podcasts)
Advertising Age, August, 2006
[beijing] Time Inc. has introduced a trial issue of Sports Illustrated in China to test the waters of an unclear publishing environment. The Chinese-language title features basketball star Yao Ming on the cover and costs $1.25.
The official launch of the twice-monthly magazine, slated for September or October, depends on whether Time Inc. and its local partner, SEEC Media Group, gain approval to publish the magazine from China's General Administration of Press and Publication (GAPP).
The government agency has banned publication of foreign magazines except titles about science and technology. Until recently that rule was largely ignored by foreign publishers of lifestyle magazines that steered clear of political news and other sensitive topics.
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