Advertising Industry
Industry: Email Alert RSS FeedAnd now a few words from the future: Q&A with Adam Gerber.(Viewpoint)(Interview)
Advertising Age, August, 2006 by Bloom, Jonah
Byline: Jonah Bloom
In my last column I talked about the growing army of prosumers, video-content generators who are part regular YouTubers and part entertainment or media-industry professionals. The three I singled out-respectively, the creators of the Angling Channel, Barrio305.com and Momme.tv-create, distribute and may soon monetize their content with the help of Brightcove.
Brightcove is an internet-TV service founded by Jeremy Allaire, one of the brains behind ColdFusion and Macromedia. After writing that last piece, I had a beer with Adam Gerber, the former media and ad agency exec who is now Brightcove's VP-advertising products & strategy.
What's the Brightcove plan?
"In a world where distribution is less constrained, there...
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