Advertising Industry
Industry: Email Alert RSS FeedCTI: 'HEROES'.(Competitive Technologies Inc. (Fairfield, Connecticut))(Brief article)
Advertising Age, August, 2006
The World Cup never really ends. The "Heroes'' spot for CTI, the wireless company that sponsored Argentina's team, recognizes that everyone who steps on a soccer field dreams of turning pro and playing in the World Cup. The ad by Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina, is a salute from all the amateurs who play soccer with more passion than skill to those who fulfill the dream.
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