Advertising Industry
Industry: Email Alert RSS FeedTAPPING THE BRILLIANCE OF AD HOC EXPERTS; Dan Carlton.(Point)(Interview)
Advertising Age, September, 2006
Byline: Jennifer Rooney
As CEO of the Minneapolis-based Paragraph Project, six-year agency veteran Dan Carlton, 29, has the luxury of letting gut thinking rule when assembling distinctive teams of individuals to brainstorm ideas for marketers. Mr. Carlton started his firm18 months ago as a way of concocting fresh ideas via eclectic groups of life experts, none with traditional marketing backgrounds: think a mechanic, a soccer mom and a race-car driver dreaming up solutions to GM's marketing problems. Clients include Best Buy and Starbucks.
Yours is an unconventional take on assembling talent to generate ideas for clients. Explain the philosophy behind your approach.
One of the things I deeply believe in is that specialized degrees and years...
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