Cherilyn Ann Gumiit; Media buyer, WongDoody.

Advertising Age, September, 2006 by Cuneo, Alice Z.

Byline: alice z. cuneo

Cherilyn Ann , whose simple newspaper buy won a top honor at the Cannes International Advertising Festival, is by any measure an advertising Cinderella.

Ms. was the media buyer behind an ad that transformed an everyday newsprint ad into a body-painting kit and website, and national TV exposure. WongDoody client Alaska Airlines had sponsored the Seattle Seahawks since the 1970s. But this year, the team made its way to the Super Bowl, and the airline called for the traditional "congratulations'' print ad.

WongDoody wanted to go further. A creative realized that on wet skin, the color in ordinary newsprint would become body paint. A concept was hatched: Alaska Airlines would take out a spread in the team's blue and green...

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