Advertising Industry
Industry: Email Alert RSS Feed14: Jeri Finard; Chief marketing officer, Kraft Foods, Altria Group.(Jeri Finard appointed as chief marketing officer )(Brief article)
Advertising Age, October, 2006
POWER PLAY: Jeri Finard, 46, was recently appointed Kraft's first-ever chief marketing officer and given singular oversight of consumer innovation and marketing services, which had been run as separate divisions. Technology is playing an increasingly important role at Kraft, with former head of Kraft's previous global marketing team, Paula Sneed, driving a slew of new initiatives including testing recipe delivery through podcasts and RSS feeds, developing "active games'' available to download from Kraft's website, and spearheading a selection of branded entertainment connections.
DOWNSIDE: Developing breakthrough innovation has been a challenge for Kraft. The jury is still out on whether its late-to-the-party single-serve coffee system, Tassimo, can beat the...
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