Advertising Industry
Industry: Email Alert RSS FeedAdage.com account action; A quick look at accounts won, lost and up for review.(Capital One has added Omnicom Group's BBDO, Atlanta, to its roster of agencies.)(Gateway has returned its $42 million media account to Initiative Media Co.)(Sony Corp. is reaching out to multiple ad agencies.)(Brief article)
Advertising Age, October, 2006
Capital One invites BBDO, Atlanta, into the fold
Capital One is becoming the latest in an expanding list of expensive headaches for DDB, Chicago, and a sibling shop is only making the pain more acute. The credit-card company has added Omnicom Group's BBDO, Atlanta, to its roster of agencies, marking the second time this year that the Southern shop has poked DDB in the eye. Earlier this year, BBDO, Atlanta, managed to swipe Dell Computer's $250 million consumer account from DDB.
Initiative reclaims $42M Gateway media account
PC marketer Gateway has returned its $42 million media account to Initiative, according to two executives familiar with the deal. The computer company has left Aegis' Carat to return to the Interpublic Group of Cos. media...
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