Heat Index; weekly rating (0-10) of sizzle & fizzle.(MediaWorks)

Advertising Age, October, 2006

6 Diane Sawyer Gets first Mel Gibson interview for ABC News since his drunken-driving incident, and gets cheers her for showing the former "Lethal Weapon'' no mercy.

4 Time Inc. Still can't shake talk that more layoffs are coming, possibly in first quarter of 2007. CEO Ann Moore tells ANA conference that unit must shrink in order to grow.

3 Lloyd Grove Daily News gossip columnist, who spent most of his time in New York batting back rumors that he would return to D.C., wrote his last "Lowdown'' column last week.

1 Katie Couric "CBS Evening News'' is back in third place in overall viewers after four weeks of Katie anchoring.