Advertising Age

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Articles in November, 2006 issue of Advertising Age

• For Axe star, it sure helps to think like guy; Q&A: Unilever's Zelen mixes young men's fancies, market research.(Alison Zelen)(Unilever Group)(Interview)(Brief article)
  by NEFF, JACK
• Global highlight: The Gunn Report.(The World)(ranking of top international and national advertising awards)(Brief article)
  by Wentz, Laurel
• Marketers, Mark Burnett jump into Zumba craze; Fitness videos rooted in Latin music create bridge to Hispanic consumers.(Multicultural)
  by Wentz, Laurel
• Turnsignals.(J.C. Penney Corporation Inc. moves its advertising account to Saatchi & Saatchi.)(Circulation falling at Washington Post Co.)
  by Johnson, Bradley
• Lessons you can learn from the runners up; ...and from Unilever.(Special Report: Marketer of the Year)(Brief article)
• McDonald's coffee: Carol Koepke.(Special Report: Marketing 50)(Brief article)
  by Macarthur, Kate
• P&G pumps up print spending, trims TV; Digital may be hot, but giant finds mags, papers and direct work harder.(Procter & Gamble Co.)
  by NEFF, JACK
• Don Sebastiani: Don A. Sebastiani, Jr.(Special Report: Marketing 50)(Brief article)
  by Cuneo, Alice Z.
• Zillow:Spencer Rascoff.(Special Report: Marketing 50)(Brief article)
  by Riedman, Patricia
• Zune takes 'social' tack to slay iPod giant; MS music player to focus on sharing, paint Apple device as gear for loners.(Microsoft Corp.)(Apple Computer Inc.)
  by BULIK, BETH SNYDER; CUNEO, ALICE Z.
• Breville aspires to be next Dyson; Aussie appliance maker aims to storm U.S with high-end form, function.
  by CUNEO, ALICE Z.
• Christmas comes but once a year-in October; Lowe's, Sears, Wal-Mart rush the season to ensure the shopping never ends.(Wal-Mart Stores Inc.)
  by FRAZIER, MYA
• And then there's upfront season.(Brief article)
  by lippe, dan
• Blue Moon: Lee Dolan.(Special Report: Marketing 50)(Brief article)
• Viacom, CBS ax cross-company selling; EXCLUSIVE: Viacom Plus will no longer deal with broadcast net's inventory.(News)(CBS Broadcasting Inc.)(Viacom Plus)
  by Klaassen, Abbey
• Jaw-dropping ad scores hit with both casual and hardcore gamers.(Nintendo Company Ltd.)
  by Iezzi, Teressa
• If Christmas can start early, then Thanksgiving can too.
  by Dumenco, Simon
• AdWatch.(Brief article)
• Call it moneyball: Citi sparks surge in naming prices; Bank's $400M deal with Mets has other developers ready to make similar pacts.(Citigroup, New York Mets)
  by Thomaselli, Rich
• Eddie Gonzalez; Chairman-CEO, Young & Rubicam Brands Latin America and Bravo Group.(Special Report: Global Marketers)
  by sanders, lisa; wentz, laurel
• As the reign of Razr ends, others vie for handset lead; BlackBerry, Sony, LG all push designs as Motorola brand starts to lose luster.(News)
  by Cuneo, Alice Z.
• This column sponsored by Thanksgiving giblets.(Eric Zinczenko)(Thomas O. Ryder )(Mack Simpson)(Norma Blatto)(Brian Gruseke)(Column)
  by wheaton, ken
• Ad Watch.(Bear, Stearns & Company Inc. adds Aegis Corp. to its advertising account)(Ripplewood Holdings L.L.C. to pay shareholders of Reader's Digest Association Inc. $17 a share in the takeover.)
  by Johnson, Bradley
• Animation glut.(Brief article)(List)
• Royal Caribbean: Alice Norsworthy.(Special Report: Marketing 50)(Brief article)
  by thomaselli, rich
• Corrections.(Correction notice)
• Batanga to buy publisher to strengthen hold on Latino social networking; LatCom titles, events would give web music specialist another way to reach youth.(Multicultural)(Brief article)
  by Wentz, Laurel
• Why NBC will charge you dearly for Beijing Olympics; EXCLUSIVE: Net to air big events live in prime time, stream 1,000 hours online.(News)(National Broadcasting Company Inc)
  by Atkinson, Claire
• How to make it big on Whole Foods' shelves.(Peter Murane)(BrandJuice)(Brief article)
• LOOK WHO'S GOT HIS OWN MERLOT: DA COACH; In effort to tap yuppie market, Mike Ditka releases signature wines.(Mike Ditka)
  by MULLMAN, JEREMY
• On script like wet underpants.(Dan Rather)(Jon Stewart)(Brief article)
  by Kerwin, Ann Marie
• AdWatch.(TNS Media Intelligence)(Brief article)
  by Johnson, Bradley
• The 49 days of Christmas.(AnnTaylor Inc.)(Barnes & Noble)(White Barn Candle Co.)(Brief article)
  by frazier, mya
• WaMu: Genevieve Smith.(Special Report: Marketing 50)(advertising contracts)(Brief article)
  by cuneo, alice z.
• GPS sales poised to triple in U.S. Eyeing breakout year for 'new iPod,' TomTom, Garmin try holiday TV.(global positioning system)
  by Bulik, Beth Snyder
• Privatization 'tsunami' sweeps old media; Cablevision, Tribune Co., many others consider a future apart from Wall St.(News)
  by ATKINSON, CLAIRE
• Clearasil marches into middle-school classes; Brand riles watchdogs by enlisting teachers to hand out acne med to students.
  by NEFF, JACK
• Colores Origenes: Martha Kruse.(The Home Depot Inc.)(Brief article)
  by Wentz, Laurel
• Bodygroom: Bob Baird.(Bob Baird)(Philips Norelco)(Brief article)
  by creamer, matthew
• Shops extend minority issue into the realm of suppliers; McCann, others hire staff to focus on vendor diversity.(McCann Erickson)(Anita Laney)
  by SANDERS, LISA
• Better get your game face on.(duggtrends.com)(quantcast.com)(Tailrank.com)
  by Rubel, Steve
• Carjack: GM plans to pinch rivals' lessees in direct push.(General Motors Corp.)
  by Halliday, Jean
• Free yourself from the tyranny of metrics; Misapplying measurement tools can squeeze the life out of marketers' innovation.
  by NARDONE, JOHN; See, Ed
• BRINGING MR. CLEAN TO THE CAR WASH; P&G battles zoning in Ohio, but hoping for national rollout.(Procter & Gamble Co.)
  by Neff, Jack
• LAZARUS WANTS MEDIA BACK AT THE TABLE; EXCLUSIVE: Ogilvy CEO talks total integration, pledges to stick around.(Shelly Lazarus of Ogilvy & Mather Worldwide Inc.)(Interview)
  by Creamer, Matthew
• How O.J. Simpson restored a little bit of faith in the media.(Viewpoint)
  by Donaton, Scott
• Media Morph: VivMag.(David Gilmour)(Doug Carlson)(Brief article)
  by klaassen, abbey
• TISSUES FIT FOR THE TOILET; IDEA SPOTTING: Kimberly-Clark thinks outside the box, puts product in sleeker packaging to grab design-conscious consumers.(News)
  by Neff, Jack
• Zune ads infectious, but won't affect its success.
  by Garfield, Bob
• Multicultural Agency of the Year.(Multicultural)
• Marketing 50.
• More mudslinging than ever?(News)
  by teinowitz, ira
• McDONALD's Snack wrap: Exposito & Partners, New York.(McDonald's Corp.)(Brief article)
• A view from a judge.(IPA awards)
  by Green, Laurence
• Zara: Amancio Ortega.(Special Report: Marketing 50)(Brief article)
  by Frazier, Mya
• Visa: Suzanne Lyons.(Visa International)(Brief article)
  by cuneo, alice z.
• Democrats set sights on drug, kids' advertising.
  by TEINOWITZ, IRA
• Bet you wouldn't skip breakfast so often if chocolate was involved.(News)(Brief article)
  by thompson, stephanie
• GTI: Kerri Martin.(Special Report: Marketing 50)(Volkswagen of America contracts with Crispin Porter & Bogusky )(Brief article)
  by halliday, jean
• Comcast: Marvin Davis.(Special Report: Marketing 50)(Brief article)
  by Cuneo, Alice Z.
• BRAND DESIGN TAKES MORE THAN STYLE; GETTING IT RIGHT: As brand management and design management merge, too many companies are getting stuck on the superficial.(CMO Strategy)
  by LIGHT, LARRY
• Timbuk2: Macy Allatt.(Special Report: Marketing 50)(Brief article)
  by Thompson, Stephanie
• Adidas starves Reebok but vows to boost spend; Admits its initial layout was a big-time blunder, will bolster by $50 million.(News)
  by Thomaselli, Rich
• Tundra next to test Detroit's strengths; Calling all bass fishermen, country fans and home-improvement haulers.
  by halliday, jean
• Digital rebel: Yukiaki Hashimoto.(Yukiaki Hashimoto)(Brief article)
  by bulik, beth snyder
• The Gucci-wielding moms.
  by McCaughan, Dave
• One of life's big questions finally answered.(Blenders from Blendtec Inc.)(Audience views on Fast Food Nation, the movie.)
  by Wheaton, Ken
• Frank Braeken; Group VP-China, Hong Kong and Taiwan, Unilever.(Special Report: Global Marketers)
  by Madden, Normandy
• Clear Channel sale sends ripples through outdoor; As more merger talks swirl, buyers voice fear of possible monopoly.(Clear Channel Entertainment Inc., JCDecaux, Thomas H. Lee Partners, Bain Capital Partners)
  by Hampp, Andrew
• Out of Site at AdAge.com.
• Jonathan Mildenhall; VP-global marketing strategy and creative communications, Coca-Cola Co.(Special Report: Global Marketers)
  by Hall, Emma
• The math is fuzzy, not the $500M; Big Media counts digital revenue differently but the dollars stay the same.(News Corp.)(Viacom Inc.)(Walt Disney Co.)
  by Atkinson, Claire
• Get a (Second) Life, media.
  by Rubel, Steve
• Why Yahoo needs newspapers.(Yahoo Inc.)
  by Kerwin, Ann Marie
• Caution flag flies for Nascar as ratings slip; After years of strong gains, league may be suffering a slowdown.
  by THOMASELLI, RICH
• Fage: Ioannis Papageorgiou.(Special Report: Marketing 50)(Brief article)
  by stilson, janet
• pizza by the numbers.(News)(Brief article)(Statistical data)
• Programming Guide.(News)
• what you missed in mediaworks.(America Online Inc. revenue goes down.)(Wired Digital Inc. acquired Reddit.com.)(Advertising revenue was up at Martha Stewart Living Omnimedia.)(Brief article)
• Out of Site at AdAge.com.(Viewpoint)

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