Advertising Industry
Industry: Email Alert RSS FeedAdWatch.(TNS Media Intelligence)(Brief article)
Advertising Age, November, 2006 by Johnson, Bradley
Byline: Bradley Johnson
TURNSIGNALS
Measured ad spending rose 3.4% in August and 3.7% year to date, according to TNS Media Intelligence. Ad spending is growing slightly faster than the economy; real GDP growth averaged 3.3% in the first three quarters.
ADMARKET 50
Focus on: yahoo (yhoo)
Yahoo hit a two-year low last month on weak Q3 results, but it got a boost Oct. 30 when Merrill Lynch upgraded it to "buy." The brokerage cited "now-underappreciated assets"-largest global user base, higher video stream share than YouTube, upside of a new ad platform. Merrill's analyst reiterated his view that Yahoo (enterprise value1: $35 B) could be a compelling acquisition for Microsoft-or "a large media conglomerate."
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