Advertising Industry
Industry: Email Alert RSS FeedSlim-Fast thanks its lucky 'Stars' that TV partnership pays off; Weight-loss brand gets featured prominently on one of fall's hottest shows.
Advertising Age, November, 2006 by ATKINSON, CLAIRE
Byline: CLAIRE ATKINSON
catkinson@crain.com
slim-fast doesn't need the "Dancing With The Stars'' judges to declare it a winner. The Unilever brand hammered out a deal over the summer to be integrated into the ABC show, which has become the most-watched reality show this season.
Even for those not looking to drop extra pounds, Slim-Fast's shimmying torsos in red dresses are hard to miss, appearing in the first slot of the show's ad breaks. The Unilever brand is also mentioned several times within the broadcast, especially on the Wednesday results show, which features Slim-Fast's own amateur dancer, a housewife named Tysonia.
"Slim-Fast found a regular woman, and they decided to put her through the same training the celebrities go...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
