Advertising Industry
Industry: Email Alert RSS FeedPhilip Morris: No smoking in movies; Print ad campaign from tobacco giant urges film industry to drop the prop.(Philip Morris Inc.)
Advertising Age, November, 2006 by THOMASELLI, RICH
Byline: RICH THOMASELLI
rthomaselli@crain.com
Call it anti-product placement: Philip Morris USA is running ads in Variety, The Hollywood Reporter and other trade publications asking filmmakers not to put its products in films.
But suspicions are rising within the Hollywood community that the ads, far from being altruistic, amount to another big smokescreen from Big Tobacco.
The cigarette giant last week began a print push with headlines such as "Please don't give our cigarette brands a part in any movie'' with text reading: "We appeal to, and encourage, those in the entertainment industry to eliminate depictions of our brands and brand imagery in their work.'' The ads encourage the entertainment industry to reduce or eliminate...
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