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Drop the Wii controller! It's time for a media quiz.(MediaWorks)

Advertising Age, December, 2006 by Dumenco, Simon

Content provided in partnership with HighBeam Research

Byline: Simon Dumenco

For crying out loud! Already?! Really?!

Yes, really. Three months have somehow elapsed, which means it's time again for the quarterly Media Guy Media Studies Pop Quiz. All books and papers off your desks now!

In an onstage conversation with Advertising Age's Scott Donaton at our Media Mavens awards luncheon last week, NBC Universal digital media chief Beth Comstock called YouTube a "frienemy.'' What else did she reveal?

A. MySpace is "totally ghetteaux.''

B. Microsoft is an "annoyasaurus.''

C. Fox News chief Roger Ailes is a "fatty fatty two-by-four.''

D. Facebook is "fugly.''

Some say disgraced publisher/impresario Judith Regan, who had her O.J. Simpson book and TV special...

 

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