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Industry: Email Alert RSS FeedWHAT'S NEXT, PUP TENTS IN BRYANT PARK? Ralph Lauren, others offer canine couture.(News)(pet supplies)(Industry overview)
Advertising Age, January, 2007 by Thompson, Stephanie
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Byline: STEPHANIE THOMPSON
Designers are doing it doggy style.
With owners lavishing $44 billion on their pampered pooches-more that $1 billion of that on canine couture-it was only a matter of time before fashion-forward brands such as Ralph Lauren, Burberry, Juicy Couture and Kiehl's went sniffing around four-legged divas. It seems that designers looking to expand their business, having exhausted options from teens and young children to babies, are now-yes, you saw it coming-going to the dogs.
The reason seemingly sane people snap up everything from puppy sandals to canine cashmere (go quick to pick up Ralph Lauren's version on sale for $54.99 from $95 at Polo.com) is...
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