Online video snapshot.(Special Report: NATPE/Syndication)(Brief article)

Advertising Age, January, 2007

Google: The search engine partners with content providers to distribute their video online within the AdSense network of websites. Ad revenue is split among Google, the content provider and the website.

NBBC: NBC operates this web-video marketplace with partner sites that can share video with each other. NBC sells the ads and splits revenue with the site and the producer.

CBS-Yahoo: CBS Television Station Group distributes web video to Yahoo, which sells the ads and splits the revenue.

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