Advertising Industry
Industry: Email Alert RSS FeedTear down these Disney walls.(Digital)
Advertising Age, February, 2007
Byline: Steve Rubel
Sometime in the next few days, perhaps by the time you read this, Walt Disney Co. will unveil the next iteration of its flagship website. CEO Bob Iger touted the relaunch last month during his keynote at the Consumer Electronics Show. The centerpiece of the new Disney.com will be something called Disney Xtreme Digital, which will enable greater personalization and community within the site.
Disney has had digital fits and starts for more than 10 years. Recent successes, such as the popular ESPN 360 broadband-video platform, might finally erode memories of the company's big failures, such as the ill-fated Go Network. However, Disney's corporate culture may prevent it from fully embracing a Web 2.0 world where consumers are in...
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