Advertising Industry
Industry: Email Alert RSS FeedArches' java gets 'CR' thumbs up.(News)(Brief article)
Advertising Age, February, 2007 by Macarthur, Kate
Byline: kate macarthur
McDonald's has the best coffee for the money, beating out Starbucks, Burger King and Dunkin' Donuts, according to a surprising Consumer Reports study. But rivals might be quick to reject the findings as the magazine's March issue lands in subscribers' mailboxes.
According to the magazine's publisher, the nonprofit Consumers Union, Consumer Reports relied on an unnamed lead taster trained in tasting coffee and an undisclosed group of other tasters who verified and "seconded'' the expert's assessment of medium cups of plain black coffee from four of the nation's most popular coffee marketers.
McDonald's $1.35 Premium Roast Coffee-the least expensive of the brews-prevailed as a "moderately strong coffee with no flaws.''...
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