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Industry: Email Alert RSS FeedApple plan: Lead consumers into temptation-and away from Vista.(News)
Advertising Age, February, 2007 by Bulik, Beth Snyder
Byline: BETH SNYDER BULIK
bbulik@crain.com
Mac's on the attack.
As Microsoft threw public parties in Times Square to celebrate its Vista operating system and lavished an estimated $500 million on the launch, barely a peep has been heard from Cupertino, Calif.-until now.
Apple waited until last week to fire a double whammy at Vista, issuing a warning on its website about potential damage to iPods when connecting to Vista PCs and running a TV ad that pokes fun at Vista security. But industry watchers believe that's just the beginning of a barrage on Apple's website, in its stores and in its ads.
"I'm expecting that in the next weeks Apple will really go after Vista,'' said analyst Rob Enderle of Enderle Group. "For people...
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