Advertising Industry
Industry: Email Alert RSS Feed'Aqua Teen' hubbub shows true power of guerrilla tactics.(News)(Cartoon Network promotional campaign for Aqua Teen Hunger Force)(Brief article)
Advertising Age, February, 2007 by Tan, Emily
Byline: emily tan
"The U.S. is going nuts with security hysteria. We need more pushing the envelope, not less,'' said Robin Garr, media director-supervisor for Clifton Organic Works.
Adam Reid, director-manager of advertising and marketing for Buhler Industries, thought "the free publicity that Turner received in the form of news coverage will encourage stunts like these.''
Turner Broadcasting's $2 million fine is "a drop in the bucket,'' said attorney and consultant Julie Chun. It cost "less than a 30-second Super Bowl spot'' and garnered "oodles more coverage.''
"It's not like the Adult Swim market isn't edgy or doesn't like this kind of thing. They are laughing at the overreaction and just loving the show even more!'' said Laura...
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