Advertising Age

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Articles in March, 2007 issue of Advertising Age

• Don't bank your upfront currency just yet; Measurement debates muddle beginning of TV's big buying season.(News)
  by Atkinson, Claire
• Power of suggestions forges new web model; Aggregate Knowledge recommends products based on user behavior.(News)
  by CREAMER, MATTHEW
• Spot highlighting GE's shift to eco-friendly is quite a catch.(Garfield's AdReview)
  by Garfield, Bob
• THE RESERVED RULER OF IN-YOUR-FACE MARKETING; Interference CEO's persona is far less explosive than his company's stunts.
  by Capps, Brooke
• What's the biggest trend or challenge in digital media?(Special Report: Digital Report)
• CEO: Red's raised lots of green; VIEWPOINT: Brand chief says true ROI includes dollars and awareness.(News)(return on investment)
  by Shriver, Bobby
• DO NOT MARKET; Latest traditional-marketing tactic under threat: old-world direct mail. You-know-who is in control.(News)
  by Teinowitz, Ira; Wheaton, Ken
• Quotes.(Special Report: Multiplatform Media Brands)
• Garfield vs. Gates; World's richest man sits down with our most ornery.(News)(Bob Garfield interviews Bill Gates)(Interview)
  by Garfield, Bob
• McBride's got a new home ... within Omnicom; Turns out the creative's agency won't be fiercely independent after all.(News)
  by Cuneo, Alice Z.
• Las vegas: 4A's Media Conference.(People & Players)(Brief article)
• One flaw in titan's big get: no ad model; Did Google flush $1.6B down the tube? Analysis: Viacom suit hammers home tough reality - without professional and legal content, advertisers ain't buying it.(News )
  by Creamer, Matthew
• J&J jolts 'old' media with $250M spend shift; As rivals talk, giant puts money where its mouth is-into digital formats.(Johnson & Johnson, advertising spending trends)
• Media Guy's Pop Pick: Animated New Yorker cartoons.(MediaWorks)(Brief article)
• Interpublic feels pain as GM slashes spending; Automaker hacks its ad budget, costing group $100 million in revenue.(General motors Corp. cut worldwide ad costs, Interpublic Group of Cos. hit)
• Wal-Mart hits Roehm with counterclaim, accuses her of affair.(News)(Julie Roehm)
• Media Morph: Tellme.(Digital)(Microsoft Corp. acquired Tellme Networks Inc.)(Brief article)
  by Klaassen, Abbey
• Lapo's latest passion: the Fiat 500; Ever-flamboyant Elkann in the middle of an effort to relaunch classic brand.(News)(interview with Lapo Elkann)(Interview)
• Cramer-Krasselt wins $32M Zantac business; Chicago shop bests JWT, TBWA in review for heartburn blockbuster.(News)(Boehringer Ingelheim)(Brief article)
  by Mullan, Jeremy
• Gold's smart to make move toward more balanced image.(Viewpoint)
• Corrections.
• In Europe, the clash over junk-food ads heats up; Marketers have hard time stomaching regulations ordered by U.K., France.(The World)(ban on junk food advertising)
  by Hall, Emma
• Costly Red campaign reaps meager $18M; Bono & Co. spend up to $100 mil on marketing, incur watchdogs' wrath.(News)
  by Frazier, Mya
• Yahoo Answers ads questioned.(Digital)
  by Rubel, Steve
• The Candidates.(presidential candidates)(Brief article)(List)
• Just when did marketers decide that advertising isn't for selling?
  by Crain, Rance
• Unilever bets on pricey side dishes; Expects more upscale consumers to shell out for new veggie products.
  by THOMPSON, STEPHANIE
• Pepsi gains toehold in Coke stronghold; By offering both in pilot, McDonald's could tip the scales in the cola wars.(News)
  by Macarthur, Kate
• 'Premiere' death stands out in era of mag closings; Unlike many titles that have shuttered lately, this book had storied history.(News)
  by Ives, Nat
• Starbucks is still the third place to be-even if it's let itself go.(Viewpoint)(Column)
  by Skenazy, Lenore
• WIDE-RANGING DEALS HELP ESPN SCORE WITH MARKETERS; GOOD SPORT: GMC, Lexus and others praise cable network's ability to integrate advertisers across TV, print, internet and mobile options.(Special Report: Multiplatform Media Brands)
  by Stilson, Janet
• Think you're sick of them now? Just wait till '08.(political campaigning for 2008 elections)(Brief article)
  by Tan, Emily
• Meet a product-placement pioneer; P&G man learns perils of 'letting go of control' after 'Apprentice' appearance.(News)(Procter & Gamble Co.)(Interview)
  by Neff, Jack
• Paternity leave often surprises dads; But even then, fathers wonder how they'll stay involved in raising kids.(Jamie Reiley of Arnold Worldwide narrates on the use of paternity leave)
  by FRAZIER, MYA
• U.S. trails rest of world in perks.(Business of Life)(Brief article)
  by Frazier, Mya
• A-B just can't quit Bud Select; Brand is tanking fast, but brewer has invested too much to simply ax it.(News)(Anheuser-Busch Companies Inc.)
• Top 10: Challenges facing marketers in 2007.(CMO Strategy)(Brief article)
• BRIDGING THE GREAT DIVIDE IN MARKETING THINKING; HITTING IT HEAD ON: How CMOs and agencies are working to find ways to bring together business-school basics with creative dream schemes.(CMO Strategy)(Chief Marketing Officer)
  by Bugs, Dale
• Benatti-Tinelli team calls Sorrell's case a 'bowl of spaghetti'.(News)(cases of cyber crimes)
• Hey, what did you do on your lunch break? MORE THAN MEAL: Execs walk the dog, see a film or turn into rollergirl.(Business of Life)
• Genius loves company; A number of retailers are now in the music space.(News)(Brief article)
  by Macarthur, Kate
• Road to the upfront.(Briefs)(MTV Networks)
  by Hampp, Andrew
• Corrections.
• Data: Top magazine advertisers.(Multicultural)(Survey)(Brief article)
• Meet CBS's new interactive CMO.
• WHY A-B IS KING OF 'USA TODAY'S' PUFFED-UP POLL; Brewer cracks code to Ad Meter success, not that it means anything.(News)(Anheuser-Busch Companies Inc.)
  by Creamer, Matthew; Mullman, Jeremy
• Reporter's notebook.(4A's Media Conference)
• Geico caveman waits at Cro-Magnon & Vine; Martin Agency in talks to turn underestimated ad icon into ABC sitcom star.
  by Capps, Brooke
• What you missed.(Briefs)(Heineken USA uses Berlin Cameron United's services)(Ogilvy North America hires Donna Pedro as its chief diversity officer)(Dunkin' Donuts and Procter & Gamble Co. sign contract)(Brief article)
• A few words of advice from the most creative people around.
  by Iezzi, Teressa
• Flying the friendly skies? Get real, say these hardened road warriors; PLANE PAIN: Suspicious seatmates, strip searches are only the beginning.(Business of Life)(Airbus S.A.S.)
  by Capps, Brooke
• Paid content booms online; Mike Vorhaus on Digital Consumers.(Digital)(increased revenue from internet advertising)(Brief article)
  by Vorhaus, Mike
• What you missed.(Briefs)(Procter & Gamble Co. appoints Deb Henretta )(Brief article)
• Plan to shift London biz puts United in flux again; Saga continues: Group's U.K. branch likely will be folded into sibling Grey.(United London Group)
  by Sanders, Lisa
• Skip this TiVo story at your peril, top marketers; Study finds sales volume for package-good brand slips 12% in DVR homes.(News)(Correction notice)
  by Neff, Jack
• Specialists thrive in fast-growing events segment; Missed opportunity? Agencies have stayed out of this hard-to-quantify market, leaving its spoils to promo shops.(Special Report: Live Marketing)
  by Neff, Jack
• How functional widgets are shaking up the web; Those little boxes on your screen are revolutionizing net content consumption.
  by BULIK, BETH SNYDER
• EVENTS NO LONGER IMMUNE TO MARKETER DEMANDS FOR ROI; THE RESULT: As clients' expectations rise, brand ambassadors, mobile tactics and more add accountability to the 'unscientific rationales of experience and intuition'.(Special Report: Live Marketing)(ret
• At stake in Viacom suit: future of media; Did Google flush $1.6B down the tube? Analysis: Viacom suit hammers home tough reality - without professional and legal content, advertisers ain't buying it.
  by KLAASSEN, ABBEY
• Cinderella schools score major marketing ROI; Giving has soared 25% at George Mason, and applications quadrupled.(News)(George Mason University)
  by Thomaselli, Rich
• Solid products, great stories will take these small companies far.(Column)
  by Bloom, Jonah
• Mobile search is the next big thing-for real this time; Danny Sullivan on Search Marketing.(Digital)
  by Sullivan, Danny
• 'Super-duper' Tuesday alters media strategy for primary; National broadcast, cable and radio stand to win as campaigns seek efficiency.(News)
  by Teinowitz, Ira
• Let real people have a crack.(The World)(internet advertising)
  by Pollard, Ivan
• 'Broken' ad model holds big advantages for P&G.(News)(Procter and Gamble Co.)
  by Neff, Jack
• Forget the blessing: KFC should do penance for latest PR stunt.(Adages)(briefs)
  by Wheaton, Ken
• Out of Site at AdAge.com.(Viewpoint)(Prince Charles criticizes McDonald's food)(Oscars viewing audience not as much as claim)(Brief article)
• The newest ad frontier: airport security lines; No missing the message, but will fliers get angry?(SecurityPoint Media)
  by Blank, Christine
• Amazon Top 10 Books on Negotiation.(CMO Strategy)(Directory)(Brief article)
• Sony's soundaholic doesn't give us anything worth listening to.(Garfield's AdReview)
  by Garfield, Bob
• Daily newspapers and radio find an unlikely ally in Google; 'NYT,' 'Seattle Times' report increased revenue from search giant's trial.(News)
  by Hampp, Andrew; Ives, Nat
• With no Anna Nicole, TrimSpa turns to 'TiVo-proof' spots.(News)(Anna Nicole Smith)
  by Neff, Jack
• Why simplicity is the key to mastering mobile web; Slow connections and tiny screens that define space require unique approach.(Digital)
  by Cuneo, Alice Z.
• Stop unpimping your rides for a second: It's quiz time!(MediaWorks)
• How to enhance impact.(Special Report: Live Marketing)(Brief article)
• First stop Mickey D's, next stop Grauman's Chinese Theater?(McDonald's Corp. Global Casting Call contest, winners, a critical evaluation of the book, How to Raise an American, by Myrna Blyth and Chriss Winston)
  by Wheaton, Ken
• Quotes.(Special Report: Live Marketing)(Brief article)
• Fox, Democrats stuck on stupid.(Viewpoint)(Fox News Network L.L.C.)
• Big G yields on cereal-price cuts; Joins rivals in downsizing boxes to effectively lower consumer's checkout bill.(News)(General Mills Inc.'s marketing strategy)
  by Thompson, Stephanie
• Bigwigs weigh in on future of TV buying; ANA FORUM: Execs from both sides prioritize web, shoot down auction idea.(News)
  by Hampp, Andrew

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