Yahoo Answers ads questioned.(Digital)

Advertising Age,  March, 2007  by Rubel, Steve

Tags: advertisement, STEVE RUBEL, Yahoo! Inc.

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Byline: Steve Rubel

Yahoo, perhaps more than any other major portal, has done a phenomenal job of barreling headfirst into the Web 2.0 world. In addition to acquiring the "twin towers of tagging,'' Flickr and del.icio.us, it has launched the wildly successful Yahoo Answers Q-and-A site.

So far, Yahoo has been cautious in its attempts to introduce marketers into these popular communities. Flickr has dabbled in a co-branded site with Nikon, and del.icio.us remains completely devoid of advertising. However, in the past few weeks, Yahoo has quietly rolled out a program to help ...

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