Advertising Industry
Industry: Email Alert RSS FeedYahoo Answers ads questioned.(Digital)
Advertising Age, March, 2007 by Rubel, Steve
Byline: Steve Rubel
Yahoo, perhaps more than any other major portal, has done a phenomenal job of barreling headfirst into the Web 2.0 world. In addition to acquiring the "twin towers of tagging,'' Flickr and del.icio.us, it has launched the wildly successful Yahoo Answers Q-and-A site.
So far, Yahoo has been cautious in its attempts to introduce marketers into these popular communities. Flickr has dabbled in a co-branded site with Nikon, and del.icio.us remains completely devoid of advertising. However, in the past few weeks, Yahoo has quietly rolled out a program to help advertisers participate on Yahoo Answers.
The effort, called Sponsored Questions, spotlights advertisers and their questions. New Line Cinema is one of the first...
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