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Industry: Email Alert RSS FeedRoad to the upfront: Time warner networks.(Turner Network Television and TBS left behind in rankings)(Brief article)
Advertising Age, March, 2007 by Hampp, Andrew
Byline: andrew hampp
Believe it or not, the TV upfront is right around the corner, and Advertising Age is here to help you keep track of the players in both broadcast and cable. This is the second in a weekly series.
The players: Time Warner's entertainment nets TBS and TNT
Key executives: Mark Lazarus, president, Turner Entertainment Group; David Levy, president, Turner Broadcasting Sales and Turner Sports; Linda Yaccarino, exec VP, Turner Entertainment ad sales and marketing
The ratings game: In 2006, TNT fell to No. 2 (behind USA) in prime-time ratings for adults 18-49 and total viewers. Also in prime time, TBS' comedy lineup continued to rank higher than Viacom's MTV and Comedy Central among 18-to-34-year-olds during the same...
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