Advertising Industry
Industry: Email Alert RSS FeedMarketers, web bigs rush to crack local-search code; Market to rocket to $13B, but efficiently using tool difficult for many players.(strategies of Laura langer of Barrett Moving & Storage Co.)
Advertising Age, March, 2007 by KLAASSEN, ABBEY; SANDERS, LISA
Byline: LISA SANDERS And ABBEY KLAASSEN
aklaassen@adage.com
Laura langer wants prospects-lots of them.
And she knows where to get them. The director of marketing and communications for Barrett Moving & Storage in Eden Prairie, Minn., once hoped people interested in relocating would use the print Yellow Pages to find her, but now she's turning to local search to find them.
As more consumers go online to research and shop for services, the local-search market is expected to grow to $13 billion in 2010 from $3.4 billion in 2005, according to research firm Kelsey Group. That means more executives at more small and medium-size businesses such as Ms. Langer's will increase the amount of time and money they devote to local-search...
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