Paternity leave often surprises dads; But even then, fathers wonder how they'll stay involved in raising kids.(Jamie Reiley of Arnold Worldwide narrates on the use of paternity leave)

Advertising Age, March, 2007 by FRAZIER, MYA

Byline: MYA FRAZIER

mfrazier@adage.com

So fathers & families thinks Arnold Worldwide is anti-male, creating advertising that demeans dads? Jamie Reiley, an interactive designer at the Boston agency-and a father himself-might disagree with that accusation.

Mr. Reiley, 31, is among those male adfolk who have benefited from paid paternity leaves. At Arnold alone last year, 25 staffers took paternity leave.

The benefits of Mr. Reiley's respite from his job might seem a bit banal-time to get the laundry done and cook dinner for his wife. But it was also about having time to step back and enjoy the big things, such as sitting on the couch in the middle of the afternoon, stretching out his 6-foot-7inch frame, comparing his size-15 feet to...

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