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Industry: Email Alert RSS FeedMedia Morph: Tellme.(Digital)(Microsoft Corp. acquired Tellme Networks Inc.)(Brief article)
Advertising Age, March, 2007 by Klaassen, Abbey
Byline: abbey klaassen
What it is: Microsoft's newest acquisition. The speech-recognition company is expected to be critical to helping Microsoft bridge voice and data-particularly when it comes to mobile search, helping it get a leg up where it trails Google. Tellme launched in 1999 and has a long track record of handling automated call centers and directory assistance for major companies. In fact, 40% of all directory-assistance calls are made through Tellme.
Killer app: The application, launched in beta last month, has been lauded by everyone from John Battelle to TechCrunch's Michael Arrington as a killer app for jump-starting mobile search. Users install the software on their phones (it works with several Sprint and Cingular models) and, holding...
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