Advertising Industry
Industry: Email Alert RSS FeedAd dollars flow into online games; NEW MODEL: P&G, others give free play to gamers who pay by watching ads.(News)
Advertising Age, March, 2007 by Bulik, Beth Snyder
Byline: BETH SNYDER BULIK
bbulik@adage.com
"Fate,'' "bejeweled,'' and "Diner Dash'' may sound like the names of racehorses at the track, but they're actually some of the hottest online casual games right now. Those titles and hundreds of others are expected to attract up to 100 million players in the U.S. this year.
That number, along with some innovative new ad opportunities, explains why even though console or "hard-core'' game systems such as Xbox and PlayStation get the most attention, casual gaming on computers with more diverse audiences is beginning to attract significant marketing dollars. Marketers spent about $150 million advertising in casual games last year, up from $124 million in 2005, according to research by DFC Intelligence...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express