Advertising Age

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Articles in April, 2007 issue of Advertising Age

• Volvo wants a piece of your right brain; Whoever wins review will be asked to take the automaker beyond safety.(News)
  by Halliday, Jean
• How BofA juggled 9 shops, single message; CASE STUDY: Working with Omnicom, bank integrates 'opportunity'.(News)
  by SANDERS, LISA
• DIGITAL-HUNGRY MARKETERS RELY ON AGENCY EXPERTS; RUNNING THE GAMUT: Whether they are over-eager early adopters or new-media newbies, clients turn to pros to make ideas reality.(Media Planning)
  by Whitney, Daisy
• CAUGHT IN THE CLUTTER CROSSFIRE: YOUR BRAND; In the first of a two-part series, Ad Age explains why the pollution is worsening despite cleanup efforts.(News)
  by Creamer, Matthew
• How Home Depot plans to reach acculturated Latinos; Airs spot in Spanish and English to target elusive demographic.(Multicultural)(Vidal Partnership plans to help in developing the campaign for Home Depot Inc.)
  by Wentz, Laurel
• 5 things an executive can't do without; MUST-HAVES: No, not just the AmEx card or Razr or BlackBerry. When today's executives gird for the marketing wars, the indispensable ordnance of choice ranges from a famous view for inspiration to the ultimate house
  by MacArthur, Kate
• Chryslers aren't the only cars in Omnicom's lot.(News)(Omnicom Group Inc.)(DaimlerChrysler AG)(Brief article)
• Major marketers get wise to the power of assigning personas; Best Buy, others name specific customer groups to align services with those consumers' motivations.(Digital)
  by Sanders, Lisa
• Cable news networks have chance to cash in on a wide-open election year.(Special Report: Cable)
  by Dobrow, Larry
• Who was that mysterious man driving through '24'?(MediaWorks)(Oleg, an animated cab driver, introduced in the program)
  by Hampp, Andrew
• Reporter's notebook: New York Auto Show.(marketing strategies)
  by Halliday, Jean
• Moves at crain.(appointments and promotions at Crain Communications Inc.)(Brief article)
• SMALL STARS MAKE GAME INTERESTING; STRATEGIES HAVE ATTITUDE: Kia builds on value positioning with strong crash-test data, while Suzuki plays up cycle connection.(American Suzuki Motors Corp. and Kia Motors America)
  by Halliday, Jean
• Out of Site at Adage.com.(LG Electronics launches national texting contest to promote EnV smartphone)(Jim Rome's "The Jungle" radio show)(state of advertising business)(Brief article)
• People & players.(Advertising Women of New York honors Mary Baglivo)(Radio Advertising Bureau and Ad Club of New York's forum)(Chris Carlisle on a TV Guide client trip)
  by Reinhardt, Kara
• Tear down this wall: Bud.TV held to ridiculous standards.(Viewpoint)
• Feeling anti-social media? Relax! It's really nothing new; On social media.(Digital)(Column)
  by Gillin, Paul
• Top 10 players in Hispanic Media market.(Special Report: Hispanic Media)
• KEEP IT SIMPLE, HONEST, FOCUSED.(CMO Strategy)(consumer-generated media)
  by Guegan, Philippe
• Mags march calmly into face of Chaos; Execs spend on research, creatives and advertising to prove power of print.(News)
  by Ives, Nat
• GM finds profit religion as Toyota overtakes it; After 76 years, will no longer focus on market share.(General Motors Corp., Toyota Motor Corp.)
  by Halliday, Jean
• GET EMPOWERED ONLINE; CHEAT SHEET: Seven ways to make website optimization really work for you.(CMO Strategy)
  by Podvesker, Heath
• The many sides of Reuben Mark.(Colgate-Palmolive Co.)
• Adages catches David Verklin in a moment of silence.(Bank of the West lures customers with toasters)(Ad Women of New York's Good, Bad and Ugly awards )
  by Wheaton, Ken
• How to keep your green efforts out of red zone.(Brief article)
  by frazier, mya
• Mouth wide open: Rosie O'Donnell's very busy week.(New York Women in Communications)
  by Ives, Nat
• Amazing: if advertising can't bring fame, try reality TV.(Adages)(James Fallows' reporting on China)(Food & Wine's Best New Chefs party )
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(National Broadcasting Company Inc.'s market share, Heather Mills to continue performance, C. Vivian Stringer signs deal to write autobiography)(Brief article)
• Montana meth project.(Work)(Venables Bell & Partners)(Brief article)
• Here's a shop reorganization that's working; Element 79 adds sports unit (but few staffers) and lands three clients.(News)(Element 79 Partners)
  by Mullman, Jeremy
• Just what this country needs: less talk and a lot more Kissing.(Adages)(American Broadcasting Companies Inc. ABC Broadcast Group purges marketing-industry judges Ed Evangelista, Mary Lou Quinlan, and Doug Hall)(Steve Kissing on contesting presidential ele
  by Wheaton, Ken
• Agency model of the future? Keep an eye on media guys.(The World)
  by Pollard, Ivan
• Reports of mag-industry demise greatly exaggerated.(Viewpoint)
• Retooled MTVN Wrestles for Relevance; After a tough 2006, company ups focus on digital ad sales, works to reinvent rep as a trendsetter and keep its fickle young audience from straying.(Special Report: Cable)(MTV Networks )
  by Whitney, Daisy
• People & Players.(celebrations of GSN)(Katz Media Group Inc. sponsers National Association of Black Owned Broadcasters annual dinner)(celebrations of New York Magazine)(Brief article)
• SHIFTING MARKETS THE RIGHT WAY; IT TAKES TACT: When companies do the market two-step, CMOs must keep them from two-timing existing customers.(CMO Strategy)(Chief Marketing Officer)
  by Sherman, Erik
• If you play with shock jocks, you're bound to get burned.(MSNBC Cable Network's show hosted by Don Imus and Al Sharpton)(Viewpoint essay)
• Sorry Yahoo, MSN. Google just got bigger; $3.1B DoubleClick acquisition gives search giant another ad market.(News)(Google Inc. acquires DoubleClick Inc.)
  by Klaassen, Abbey
• More than just jingles: One shop uses sound to give brands voices; Rumblefish's aim: help marketers tell story with music instead of words.(Rumblefish)
  by Capps, Brooke
• Assessing the Automakers; Traffic jam: When was the last time the auto business was this cutthroat? It's tough out there on the car lots, many of which are choked with acres of sheet metal. This Special Report is devoted to a group of experts' unvarnished
• Why pay for expert opinions when you can just go online? Steve Rubel on Digital Communications.(Digital)
  by Rubel, Steve
• Kia drives traffic online using traditional media; Visitors to automaker's site are 60% more likely to buy one of its vehicles.(Kia Motors America Inc.)
  by Halliday, Jean
• CBS RADIO CEO FOCUSES ON DEALS, NOT SHOCK JOCKS; Q&A: After action-packed first week, Dan Mason turns attention to future.(Commentary)(Interview)
• Latino mags assert themselves online; TOUGH SELL: With advertisers looking elsewhere, print products build databases, web content in race for relevance.(Special Report: Hispanic Media)
  by Martinezruiz-Velasco, Laura
• "Grande Expectations: A Year in the Life of Starbucks' Stock'' by Karen Blumenthal; Starbucks story provides educational trip through Stockland.(News)(Brief article)(Book review)
  by Wheaton, Ken
• Week of APRIL 23.(Programming Guide)(Tokyo's Kidzania theme park)(Ad Age and the Cinema Advertising Council Partner for conference )
  by Verklin, David
• Chili's gives boot to GSD&M after two decades on $125M business.(News)
  by Macarthur, Kate
• which talking head will roll next? Matthew Creamer looks at the loudmouths that are left.(Commentary)
  by Creamer, Matthew
• The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(American Society of Magazine Editors)(Network Ratings of shows)(Katie Couric of CBS Broadcasting Inc.)(Brief article)
• A-B lowers its expectations for Bud.TV; Still plans to spend $30M, but shoots for audience of 500,000 instead of 3 mil.(News)(Anheuser-Busch Companies Inc.)(Interview)(Brief article)
  by Mullman, Jeremy
• Next digital darling will bear no likeness to MySpace, YouTube; AdTech's soothsayers contend big payoff will come for ad networks and others who ride the Long Tail.(Digital)
  by Klaassen, Abbey
• SHARE EQUITY, WIN AUTHENTICITY; DUAL BENEFIT: Don't just snatch other brands' appeal to heighten your own; give something back, too.
  by Kerner, Noah
• Mama drama: Sprint, Unilever turn moms' experiences into webisodes; MADISON & VINE: Players in Hollywood team with MindShare to lure demo.(In the Motherhood)
  by Sanders, Lisa
• U.S. AGENCY REVENUE JUMPS 8.8% TO $28.2 BIL; SEA CHANGE: Internet drives marketing-services gains; JWT top U.S. agency brand; Dentsu leads world chart.(Special Report: Agency Report)(Statistical data)
  by JOHNSON, BRADLEY
• 20th CENTURY LIFE.(Work)
• You almost all agree: Pet-food marketers are in the doghouse.(News)(Brief article)
  by Tan, Emily
• Ford hopes DJ signing cranks up cred, sales; Names Expedition after Funkmaster Flex, eyes Caddy's path to success.(News)(Ford Motor Co.)
  by Halliday, Jean
• Problem Child: Meredith just loved its siblings more.(MediaWorks)(Meredith Corp. decides not to spend on newsstand distribution)(Gruner + Jahr USA Publishing Co.)
  by Kerwin, Ann Marie
• J&J seeks savings with $3 billion review.(News)(Johnson and Johnson)
• Road to the upfront.(Briefs)(advertising camapign)(Brief article)
• Lessons learned.(News)(Anne Finucane )(Brief article)
• LET CONSUMERS CONTROL MORE THAN JUST ADS; DIRECT INVOLVEMENT: Innovative marketers invite consumers to guide business strategy.(CMO Strategy)
  by Hessan, Diane
• Ford maps out the safe route into urban territory.(Viewpoint)(Ford Motor Co.)
• For $7B, you get Chrysler ... and a marketing quagmire.(News)
  by Halliday, Jean
• Chrysler hands Cutwater the keys to Jeep account; Brand, which had outlay of $330M in '06, is first win for Omnicom shop.(News)(Brief article)
  by Capps, Brooke
• Pimp my walker! Elderly willing to drop cash on style and dignity.
  by Skenazy, Lenore
• 'A' game will dominate upfront; Prime pod position will be crucial since viewers stick around for first spot.(advertisers vieying for prime time on television)
  by Hampp, Andrew
• Burger King's sponge-bath spot won't scar your children for life.(Garfield's AdReview)
  by Garfield, Bob
• The Penney commercial that led to the birth of a band.(Nylon Studios' sound track in the spot for J.C. Penney Corp.)(agency's composer Elliot Wheeler and vocalist Melanie Horsnell form band named "Forever Thursday")(Brief article)
  by Capps, Brooke
• SLIDING NISSAN NEEDS BRANDS TO STAND APART; LOST IN SHUFFLE: Move to Nashville a distraction, but carmaker sticks with 'Shift' tagline and targets 'next generation' of drivers.(Nissan North America Inc.)
• Grappling with 'upside down' media world; VENICE FESTIVAL: Friends or enemies? Marketers seek agencies' guidance.(News)(Conference notes)
• Global highlight: Toyota's TuTruck.com.(The World)(Toyota de Puerto Rico's online marketing)(Brief article)
  by Halliday, Jean
• This tale told in neon is another soap success story for Unilever.(Garfield's Adreview)(Lux soap ad)
• Nintendo unleashes full force of Pokemon; First games for DS, Wii released-along with movie and new TV show.(News)(Nintendo Company Ltd.)
  by Bulik, Beth Synder
• MOBILE VIDEO BOOMS AMONG LATINOS; GOOD CALL: Telemundo, others cater to demo's penchant for cellphones.(Special Report: Hispanic Media)
  by Martinezruiz-Velasco, Laura
• To the 4A's committee seeking O. Burtch Drake's successor.(Column)
  by Bloom, Jonah
• Going, going, gone? Auction model's fate unclear; Google, RevShare try to further sales system after CAB wouldn't back eBay.(Cable Advertising Bureau)
  by Hampp, Andrew
• Google's latest power grab (Hint: It's not DoubleClick).(Web History feature on Google toolbar)
  by Sullivan, Danny
• YOU CALL THIS TRANSPARENCY? THEY CAN SEE RIGHT THROUGH YOU; Companies that promise full disclosure but deliver a doctored view reveal themselves in PR gaffes.(News)
  by Creamer, Matthew
• HOW MOTO CAN RECAPTURE ITS MOJO; ANALYSIS: Home of Razr reports $181M loss and 15% drop in sales; Ad Age calls in experts.(Discussion)

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