SEARCH STAR MAKING GLOBAL VENTURE CLICK; Q&A: 10 years removed from 'special hell,' Marckini plots a multinational search model.(Media Planning)(Fredrick Marckini speaks)(Interview)

Fredrick Marckini quit a job in Washington D.C. 10 years ago and, determined to write a business plan, moved back in with his parents in Boston at age 30. "It was,'' he recalls, tongue in cheek, "a special kind of hell.''

His idea: to build a business around a software program that would measure a subject's ranking in a search engine. A serendipitous encounter with a software developer developed into a business partnership and the launch of Response Direct, which provided search-engine positioning to clients. Later, he changed the name to iProspect, and after a growth spurt, he sold iProspect to Aegis Group's Isobar in 2004. Last year, months before the conclusion of Mr. Marckini's two-year earn-out in December, Isobar CEO Nigel Morris offered him a new job:...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.