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Articles in May, 2007 issue of Advertising Age

• PSP's missteps.(News)(PlayStation Portable)(Brief article)
• Latino marketers and agencies set out to explore virtual worlds; Dieste, Vidal and Sprint among those experimenting in Second Life to connect with tech-savvy consumers.(marketing strategy of Vidal Partnership)
  by RUIZ-VELASCO, LAURA MARTINEZ
• Don't count us out: Microsoft assuages online advertisers; After big buys by Google and Yahoo, giant must use annual client summit to showcase all it has to offer.(Digital)
  by Klaassen, Abbey
• Waiting game: Consumers clamor for Wii; Nintendo promises to up production, but shortage hasn't damaged brand.(News)(Nintendo of America Inc.)
  by Bulik, Beth Snyder
• Who cares if your ideas are brilliant if you can't sell them? Hogshead on...(Talentworks)(risk analysis)
  by Hogshead, Sally
• A dress so stunning we couldn't keep our fingers off it.
  by Wheaton, Ken
• What you say.(Brief article)
  by Pollack, Judann
• GET CONNECTED WITH LATINOS IN NUEVO AMERICA; INTERACCULTURATION: Blended cultures fuel mainstream.(CMO Strategy)
  by McFarlane, Cynthia; Semple, Laura
• WHAT TO EXPECT FROM THIS YEAR'S UPFRONT; PANEL: Buyers, sellers say dollars will follow eyeballs to digital, cable; wireless, pharma, beauty, distilled spirits will add to TV's take.(Special Report: TV Upfront)(Donna Campanella of Avon Products)(Bob Conno
• If you want to keep clients, do more than pay for golf.(Small Agency Diary)
  by Brownstein, Marc
• Why pay an agent when you can go online?(News)(significance of internet marketing in real state industry)
  by Frazier, Mya
• COULD SPRINGER'S STEVE WILKOS BE THIS YEAR'S RACHAEL RAY? SYNDICATION: With prospects such as 'TMZ' but no surefire hits, sellers will tout percentage of live audience and shorter ad breaks.(Special Report: TV Upfront)
  by Whitney, Daisy
• Notable quotes from Gates, Levy and others gathered in Seattle.(Microsoft Advertising Summit)(Discussion)
  by Klaassen, Abey
• Ignoring the issue? Oil giants steer clear of price in gas ads; Cost of fuel continues to climb, but BP and others focus on service, product.(News)
  by Halliday, Jean
• Editorial/advertising divide remains vital in blogosphere; on Digital Communications.(Digital)
  by Rubel, Steve
• Microsoft storms Madison Avenue; ANALYSIS: Agency world has one more thing to worry about as software giant snaps up digital shop.(News)(aQuantive Inc. merger)
  by Creamer, Matthew
• Know your VisualDNA? Research gets social-net bug; Imagini uses visual test questions to discover users' true motivations.(News)
  by Bulik, Beth Snyder
• Political influencers.(News)(Special Broadcasting Service Corp. SBS Radio)(Telemundo Communications Group Inc.)(Univision Communications Inc.)(Brief article)
• CYNTHIA BLACK; President, Beyond Words.(Entertainment Marketers of the Year)
  by Fitzgerald, Kate
• SIMON RENSHAW; CEO, Strategic Artist Management.(Entertainment Marketers of the Year)
  by Trakin, Roy
• OH, MOTHER! Marketers struggle to categorize an increasingly complex demo.(News )
  by Thompson, Stephanie
• We're big on Wendy's wig, but other spots need to be heated up; Garfield's Adreview.(News)
  by Garfield, Bob
• Korean publisher leads way for magazines to flourish in digital age.(Columns)(JoongAng M&B)
  by Crain, Rance
• Roehm drags Lee Scott into ring in Wal-Mart fight.(Julie Roehm's suit against Wal-Mart Stores Inc's. chief executive officer, Lee Scott)
  by NEFF, JACK
• PROGRAMMING GUIDE week of MAY 28; What you missed and won't want to miss. Your map to highlights from the Ad Age Group.(Programming Guide)(Google acquires Feedburner)(Miller Brewing Co. taps Saatchi & Saatchi)(Vincent Bollore fails to get two nominees
• Upcoming Hispanic upfront presentations.(Special Report: TV Upfront)
• HAVAIANAS.(Work)(BBDO Worldwide Inc.)(Brief article)
  by McCoy, Susan
• Marketers to mags: Give guarantees or we'll walk; EXCLUSIVE: MediaVest wields $900M to land issue-by-issue circ promises.(News)
  by Ives, Nat
• What's in store.(News)(Survey)(Brief article)
  by Macarthur, Kate
• Dallas Morning News suffers 14% decline; But execs claim slip was expected; paper latest to scrap 'other paid circ'.(News)
  by Mullman, Jeremy
• Adage.com readers respond to madden's manifesto:.(Small Agency Diary)
• Unilever no show? Titan sounds off on upfront; EXCLUSIVE: VP-media weighs options.(News)
  by Neff, Jack
• Roll with the changes: NBC rejects 30-second web spots.(News)
  by Klaassen, Abbey
• 2007 International Andy Awards.(Awards list)(Brief article)
• Looking for the next trend? Answer might be in manga; Tokyo.(The World)(Japanese comic books)(Viewpoint essay)
  by Mccaughan, Dave
• Six shortcuts to making the connection with Latinos.(CMO Strategy)(Brief article)
• cmo watch: who's moved.(News)(Hewlett-Packard Co. appointed Cathy Lyons)(Taco Bell Corp. appointed Bill Pearce)(Bank of America Corp. appointed Anne Saunders )
  by pollack, judann
• THERE'S NO NEED TO BE SO SENSITIVE; THICK SKIN: Why it's extremely difficult to offend the consumer.(CMO Strategy)
  by O'Neil, D.J.
• COMING THIS UPFRONT: LOTS OF MOVIE MONEY; As studios look to make splash, nets welcome ads that keep viewers in seats.(News)
  by Hampp, Andrew
• NBC AD CHIEF EYES 'CRISPER THINKING' AT NET; Q&A: Mike Pilot, who recently shifted from GE, says new technology (and a few more hit shows) will boost Peacock.(Special Report: TV Upfront)(Interview)
• Spotted at FMI.(News)
• Fines, arrests, beer: Here's one guerrilla effort that has it all; Cerveceria, Pages BBDO grab attention of youth in Dominican Republic with campaign for new brew.(The World)(Cerveceria Nacional Dominicana)
  by Wentz, Laurel
• DATACENTER.(stock price listings)(Brief article)
  by Brown, Kevin; Johnson, Bradley
• DO YOU KNOW YOUR RITES? BBDO DOES; Study opens window for marketers looking to make brands part of consumers' daily routines.(News)(BBDO Worldwide Inc.)(Brief article)
  by Hall, Emma
• Diet Coke vs Diet Pepsi.(News)(market shares)
• OLIVIER GERS; General manager, Fremantle Media Licensing Worldwide.(Entertainment Marketers of the Year)
  by Atkinson, Claire
• Rites.(News)
• What you missed.
• P&G struggles to hang on to top Gillette talent; Merger was supposed to create all-star exec lineup, but big guns keep leaving.(News)(Procter & Gamble Co.)(Gillette Co.)
• What you say.(News)(McDonald's Corp.'s McJob as a profession)(Brief article)
• Moore admits it's not easy, but wants you to 'stay calm'; Water Cooler.(Ann S. Moore of Time Inc.)
• Host of players look to bring contextual ads to online video; Google, growing number of upstarts race to build technology-but will anyone's system be effective?
• A-B branches out, but Wall Street's still not satisfied; After analysts encouraged brewer to expand, some say it has too many brands.(Anheuser-Busch Companies Inc.)
  by MULLMAN, JEREMY
• Katy Frohling; Senior VP-Brand Strategy, Wells Fargo.(CMO Strategy)(Wells Fargo & Co.)(Brief article)
• Make 'em listen.(Digital)(Brief article)
• Digital media needs the skills and smarts of older professionals; Success in interactive industry is not about age, and it's a shame more employers can't see that reality.(Talentworks)
  by Laredo, Leslie
• PSP retools in bold first-place bid; Sony turns to price cuts, high-octane marketing to grab hand-held share.
  by BULIK, BETH SNYDER
• Nissan tripped up by middling marketing.(News)(Nissan Motor Company Ltd.)
  by Halliday, Jean
• Road to the Upfront: mynetworktv.(News)
  by Hampp, Andrew
• Bullying clients getting you down? Fire them.(Small Agency Diary)(coping with agressive and non-cooperative clients)
  by Madden, Peter
• On the road: Corona Extra's 'Best of Mexico'.(Brief article)
  by wentz, laurel
• Has licensing's time come? It has for Mustang, Stanley.(Columns)(brand licensing)
• People & players.(world premiere of 'Nobel Son' at the Tribeca Film Festival)(Golf For Women sponsors an event held at the Golf Galaxy stores)(party held on the eve of Kentucky Derby by Crown Royal and Playboy )(Brief article)
  by Reinhardt, Kara
• Fidelity urges media to nix ads that link it to Darfur; Slammed for investing in Sudanese oil partner.(News)
  by Capps, Brooke
• is crucial daypart finally past its prime? The megabillion TV jackpot is evolving into big events (sports, 'Idol') vs. time-shifted on demand (everything else).(Special Report: TV Upfront)
  by Atkinson, Clarie
• GM tells attendees it's looking to buy more advertorials; Struggling automaker also wants to up spend in out-of-country papers.(NAA Conference)(Newspaper Association of America)
• Hey, Big Four: In digital realm, integration's better than hype; Editorial.(Viewpoint)(Financial report)
• TALE OF THE TAPE: IPG VS. AQUANTIVE.(News)(Interpublic Group of Companies Inc.)(aQuantive Inc.)(Brief article)
  by Johnson, Bradley
• Silverjet offers frequent fliers what they want-humanity.(Columns)
  by Bloom, Jonah
• For Macy's, circulation is the metric that matters.(NAA Conference)
  by Ives, Nat
• An awards show for creative rather than categorical thinking.(Columns)(Column)
  by Iezzi, Teressa
• A MOVEABLE FEAST OF MARKETING; You know it's summer in New York when ...(Events Watch 2007)(Brief article)
• STEVEN RIFKIND; Founder and chief, Steven Rifkind Co.(Entertainment Marketers of the Year)(Brief article)
  by Trakin, Roy
• Avoid consumer-generated risks.(CMO Strategy)(Column)
• Beemster brings (not so) big cheese to Big Apple.(Events Watch 2007)
  by Tan, Emily
• How Spanish-language media lend clout to the Hispanic vote; News personalities voice viewpoints and play key role in mobilizing demo.(News)
  by Ruiz-Velasco, Laura Martinez
• It's all about who you know: How MPG won the Sears biz.(News)(Sears, Roebuck and Co.)
  by Sanders, Lisa
• CALLAWAY TAKES SHOT AT BRANDED CONTENT; MADISON + VINE: Online channel doles out golf tips from pros.(News)
  by Mullman, Jeremy
• HOW TO SUCCEED IN SECOND LIFE; Coke and other giants plunge in-but if they're not careful, their virtual plays will result in real-world headaches.
  by CAPPS, BROOKE
• Democrats have an early lead ... in the Web 2.0 race.(News)
  by Klaassen, Abbey

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