THE RIGHT MEDIA MASTERMIND; Q&A: Michael Walrath developed a system to better connect buyers' and sellers' online inventory, and Yahoo recently paid $850M for his firm-not bad for a guy who never imagined he'd be an entrepreneur.(News)(Interview)

Advertising Age, May, 2007 by Klaassen, Abbey

Byline: ABBEY KLAASSEN

aklaassen@adage.com

it's a simple idea, really: Nonpremium ad inventory can be worth more by increasing the odds buyer and seller find each other in an open, real-time market. It's one that made Michael Walrath's Right Media worth more than $850 million to Yahoo, which recently acquired the 80% share of the company it didn't already own (Yahoo spent $40 million on a 20% stake last year). Unlike most other young millionaires making fortunes off the space where Silicon Valley meets Madison Avenue, Mr. Walrath never dreamed of being an entrepreneur. He recently spoke to Ad Age about the vision of the exchange, its applicability to offline media and whether rapidly rising escalations indicate a second internet bubble.

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