Advertising Industry
Industry: Email Alert RSS FeedHey, Big Four: In digital realm, integration's better than hype; Editorial.(Viewpoint)(Financial report)
Advertising Age, May, 2007
Publicis Groupe says digital work now kicks in about 15% of revenue. WPP Group says it gets 9% of revenue from digital. Omnicom Group won't even offer a guess on its digital dollars. Says Omnicom CFO Randy Weisenburger: "We just don't have a way of breaking out the numbers accurately.''
The prize for most candid, admirable response goes to Omnicom.
There's certainly incentive to hype interactive results to the Street, which lavishes a premium on anything digital. Consider that aQuantive, the top independent digital-marketing organization, has a market cap more than five times revenue and a price/earnings ratio north of 50. Omnicom, strongest of the Big Four (Omnicom, WPP, Interpublic, Publicis), sells for 1.5 times revenue with a P/E of 20. Imagine if...
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