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Industry: Email Alert RSS FeedFast feeder: This is more than a McJob; Commercial promotes career path from flipping burgers to front office.(News)(McDonald's Corp.)
Advertising Age, May, 2007 by Macarthur, Kate
Byline: KATE MACARTHUR
kmacarthur@adage.com
Flipping burgers at McDonald's isn't a job. It's a career.
That's the message the country's largest fast feeder is hoping to send with a new TV spot aimed at redefining the McJob as the first step on a trajectory instead of a dead end.
The commercial tells the story of East Division President Karen King, who joined Mickey D's 30 years ago in Lawrenceville, Ga., and today manages some 5,000 restaurants comprising 36%-$10 billion-of revenue for the domestic system.
"If you have the will, drive and dedication, there is limitless opportunity to make a career under the arches,'' Ms. King said in a statement. According to McDonald's, 30% of franchisees, 50% of corporate staff and 70%...
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