Advertising Industry
Industry: Email Alert RSS FeedWhat you say.(News)(McDonald's Corp.'s McJob as a profession)(Brief article)
Advertising Age, May, 2007
56%: Working at McDonald's has been looked down upon for years, but the chain wants to change that with a TV spot highlighting corporate-management careers. And it might work: According to 56% of respondents to Ad Age's poll, the push could transform the McJob into a credible profession.
Fast feeder's push just might make McJobs seem McCool
"The story that McDonald's is (finally) telling is rooted in the truth,'' said Steve Dragoo of Service Solutions Consulting. "McDonald's has the additional benefit of their amazing PR machine and marketing reach.''
"It's been 20 years-three generations-since the original coining of the [McJob] phrase, and much has changed,'' said Larry Smith of Live Idea. "These days, kids have their choice of minimum...
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