Advertising Industry
Industry: Email Alert RSS FeedPROGRAMMING GUIDE week of MAY 28; What you missed and won't want to miss. Your map to highlights from the Ad Age Group.(Programming Guide)(Google acquires Feedburner)(Miller Brewing Co. taps Saatchi & Saatchi)(Vincent Bollore fails to get two nominees voted onto Aegis Group Inc.'s board of directors)
Advertising Age, May, 2007
Blog: After disappearing from his bloggy home for months, Bob Garfield is back, asking for your feedback on a book called "Listen." From the Hotel Legoland in Billund, Denmark, where "the future of commerce is being forged," to Madison Avenue, where traditionalists are trying to ignore the Chaos Scenario, Garfield will show you how it pays for companies to play in the Listenomics space. And he wants your input. Seriously. AdAge.com/Garfield
what you missed
Miller Brewing Co. tapped Publicis Groupe's Saatchi & Saatchi, New York, as the new agency of record for Miller High Life. This is the second account awarded in Miller's two-part creative review, following the $106 million Miller Lite account moving to Publicis sibling Bartle Bogle Hegarty.
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