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Industry: Email Alert RSS FeedRivals swoop in after report batters diabetes drug Avandia.(GlaxoSmithKline's drug Avandia increases heart-attack risk)
Advertising Age, May, 2007 by THOMASELLI, RICH
Byline: RICH THOMASELLI
editor@adage.com
pharmaceutical players jockeying for leverage in the ultra-competitive $10 billion diabetes market are poised to pounce on a report that GlaxoSmithKline's powerhouse drug Avandia increases heart-attack risk.
Hot on the heels of last week's report from the influential New England Journal of Medicine said Avandia raised heart-attack risk 43%, drug giants such as Eli Lilly and Merck are ramping up marketing for their competitive products.
In a research note, Morgan Stanley analyst Jami Rubin wrote that the Avandia news will likely benefit Eli Lilly's Byetta and Merck's Januvia and Janumet. The analyst predicted a "significant portion'' of Avandia's 2007 projected revenue of $3 billion will go...
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