Advertising Industry
Industry: Email Alert RSS FeedBeverage bigs try to woo restaurants.(News)
Advertising Age, June, 2007 by Macarthur, Kate
Byline: kate macarthur
Next time you're in a restaurant, try ordering a Defend & Protect on the rocks.
That's just one of the new products Coca-Cola Foodservice offered at the recent National Restaurant Association Show. Its Dasani Plus vitamin-enhanced waters come in three varieties. The other two-flavored blends sport names such as Refresh & Revive and Cleanse & Restore, monikers that sound much like the Glaceau VitaminWater brands Coke is buying. On sales materials for the line, Coke highlighted ACNielsen research stating that bottled water is expected to be bigger than carbonated soft drinks by 2008. It also said 62% of consumers purchase functional foods every day.
The beverage share leader also featured expanded Icee slush flavors,...
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