Advertising Industry
Industry: Email Alert RSS FeedMICHELLE BOTTOMLEY.(Special Report: Women to Watch)(Biography)
Advertising Age, June, 2007 by Sanders, Lisa
Byline: lisa sanders
Co-president, New York
Ogilvy
Data, strategy and debate top the list of favorite things for Ogilvy's MICHELLE BOTTOMLEY.
After college, while pursuing a doctorate in economics at Boston University, she worked at Liberty Mutual Group analyzing data to predict the business' future. Three years into the job, yearning to understand the relationship between the numbers and the marketing that affected them, she moved to direct-marketing shop Bronner Slosberg Humphrey (now Digitas). There, she helped build the analytics team, and landed at Ogilvy & Mather in 1998. Carla Hendra, just named president of OgilvyOne's New York operation, tapped Ms. Bottomley because she needed a strong strategist.
"Michelle's a...
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