Advertising Industry
Industry: Email Alert RSS FeedTHE THREE-MARTINI LUNCH IS ALIVE AND WELL ON AMC; Cable network sets ad-industry drama 'Mad Men' in (quietly) swinging '60s.(News)
Advertising Age, June, 2007 by Hampp, Andrew
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Byline: ANDREW HAMPP
Matt Weiner, creator of AMC's upcoming "Mad Men,'' thinks the show will do for advertising what "The Sopranos'' did for the mob. If by that he means it'll make people think of today's ad world as a lot less glamorous than that of yesteryear-just as Tony and Co. made today's mob seem like a much more prosaic bunch than their predecessors-then he's probably about right.
The show depicts the '60s as a time when clients were rich, colorful characters who entrusted their images entirely to dashing, debonair Mad Ave. executives-and never mentioned ROI. The ad executives repaid said clients by spending most of their time smoking, joking, drinking, smoking some more and...
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