Advertising Industry
Industry: Email Alert RSS FeedTime Inc. dives into digi-mags; EXCLUSIVE: Taps huge subscriber base for online issue of People.(News)(summer.people.com.)
Advertising Age, June, 2007 by Ives, Nat
Byline: NAT IVES
nives@adage.com
The exploration of those magazine-website hybrids sometimes called digi-mags is taking a big step toward mass reach this week with the introduction of People magazine's first entry in the field.
Beginning today, some 1.2 million subscribers to Time Inc. magazines will receive e-mails pointing them to People's "Best Summer Ever'' issue online at summer.people.com. The print magazine, which reaches 42 million adults, according to Mediamark Research Inc., will also promote the online effort.
People can't claim to be first with a dynamic, soundtracked, video-packed e-magazine; the Europeans are ahead of us on that front. But the potential scope is new. Time Inc.'s digital extensions, of course, come...
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