Advertising Industry
Industry: Email Alert RSS FeedBest/worst web sites.
Advertising Age, July, 2007 by Merchant, Nilofer
Byline: NILOFER MERCHANT
3 best sites
threadless.com: Users can submit, vote on and purchase best-of designs. This is a powerful model of user co-creation.
dogster.com: It's ugly, but it's enticing to the dog lover. Ads are placed as "sponsorship," which makes it relevant to users' interests.
tivo.com: Another great example of a site that is built around user interests , organization and input and is engaging.
3 worst sites
craigslist.org: For a high-traffic site, it is all text and is difficult to search. This site should offer users the ability to customize searches.
panasonic.com: They've got a beautiful, flash-driven site, but it's all about product, product, product. This site is so 1996.
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