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Industry: Email Alert RSS FeedTHIS 23-YEAR-OLD HAS GOOGLE SWEATING; Mark Zuckerberg's Facebook offers something search doesn't-distribution.(News)
Advertising Age, July, 2007
Byline: ABBEY KLAASSEN
aklaassen@adage.com
What's the only company that scares Google? Facebook.
Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions of people are searching for, Facebook has something the search giant hasn't been able to grow: a network of connections between people that creates a viral distribution platform unrivaled by any portal or search engine.
Don't think this point hasn't made its way to Mountain View. It has certainly made it into the New York offices of News Corp., parent of Facebook's chief competition. When asked recently by the Wall Street Journal whether newspaper...
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