Advertising Industry
Industry: Email Alert RSS FeedWhat you missed.(Cramer-Krasselt Co. wins creative chores contract from CareFirst Blue Cross Blue Shield)(American Express chooses Crispin Porter & Bogusky for small-business-services account marketing)(Targetbase choosen as direct-marketing agency for John Deere)(Brief article)
Advertising Age, July, 2007
Cramer-Krasselt/Hampel Stefanides won creative chores on CareFirst BlueCross BlueShield following a review. The account was previously handled by Arnold Worldwide's Washington office. Measured media spending on the business was $3.6 million during 2006, according to TNS Media Intelligence.
American Express has handed the advertising duties for its Open small-business-services account to MDC Partners' Crispin Porter & Bogusky, according to the marketer. The account had been with AmEx's agency of record, WPP Group's Ogilvy & Mather, New York, since the inception of the service in 2002.
Pernod Ricard has started a global media review of its $200 million account, according to executives familiar with the company. Aegis Group's Carat is the incumbent on...
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