WSJ SALES TEAM SOLD ON MURDOCH; Execs say News Corp.'s other assets, marketing would boost paper's profits.(Murdoch Journal?)

Advertising Age, July, 2007

Byline: NAT IVES

nives@adage.com

While the wall Street Journal newsroom may see Rupert Murdoch as the wolf at the door, many of their colleagues on the paper's business side are ready to throw open the latch.

It's perhaps not surprising that editorial concerns have dominated the coverage of Mr. Murdoch's pursuit of the paper. Decades of media moguldom have lent him a shadow too long to ignore, and the question of his influence is fascinating fodder among journalists for whom editorial integrity is sacred. But print planners and buyers canvassed over the last month have seemed less concerned about such matters than those who create the content. The arbiters of advertising have offered nothing more dramatic than a wait-and-see posture, with...

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