Advertising Industry
Industry: Email Alert RSS FeedMicrosoft gaming play lets advertisers buy by demo, not platform; Games for Windows-Live combines consoles and computers by extending online Xbox network to PCs.(Digital)
Advertising Age, July, 2007
Byline: BETH SNYDER BULIK
bbulik@adage.com
from console to PC to mobile to instant messaging, gaming is clearly one of Microsoft's strengths. But one of the latest priorities out of Redmond is to make those platforms work together with online interchangeable play.
And that's good news for marketers, because it means that instead of making separate buys to reach gamers on XBox, PC and mobile, they can target by demographic without having to worry about platform.
"You're no longer restricted to marketing on a single platform,'' said Craig Daitch, VP-group director of interactive strategy at PHD. Plus, he said "as they're consolidating their services and offerings, they're consolidating who can sell them. ... Having one resource we can...
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